Digital Marketing changes all the time, from week to week, from minute to minute. But the principal principles of marketing are unchanged: they’re still about people and connections.
So I’ve compiled a list of the resources I rely upon, from strategic concepts to daily reading to platform-specific tutorials.
It’s by no means an exhaustive list: there are a few disciplines that I’m just not as interested in.
Digital Marketing Strategy
Market Intelligence and Insights
Metrics, Analytics and Dashboards
- Google Data Studio: Studio | Tutorial | Video Tutorial
- Adwords Certification
- Google Analytics Academy
- Simply Measured’s Ultimate Guide to Facebook Analytics